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CORE TECHNOLOGIES
Maximizing Results from Strategic Initiatives
Users see only the screen, and we build the structured thinking behind
it to make that user experience a seamless one. User experience (UX) services can be deployed at any stage on any size
project to ensure that end user productivity is always part of the conversation
and that the project is kept on a successful, strategic track. Synertry
UX starts and finishes with the user and their goals, tasks, and behaviors.
User experience design concerns the whole of the product
or service; not just what it looks like, but what it is, what it does, and which
goals it serves. UX leverages strategic design choices to support the user's goals
by affirming a positive connection to the experience. Typical Engagement
Areas in the UX Process:
- Business requirements engagement
- Research into user goals, tasks, behaviors
- Design strategy and ideation
- Visual, creative, intuitive design
- Information architecture and content strategy
- Interaction, interface, prototype design & testing
- Functional specification
- Technical strategy
UX Disciplines:
1. Strategy
- Planning an approach that lends sizzle to your sales
- Identify simple, rapid user and task-centric activities
- Adding value to every proposal at a budget impact of ~10% - 30%
2. User Research
- Many rapid methods: interviews, expert reviews, usability tests
- Include users early and often to give you crystal ball insights
3. Information Architecture
- The strategic blueprint documents for what we're building
- Sitemap, flows, wireframes
4. Visual Design
- Branding, style, look and feel, graphics, typography
5. Design Technology
- Coded deliverables in Silverlight, WPF, ASP.net
- Demonstrable excellence with interactive proof-of-concept designs
Problems that UX Addresses
Productivity, simplicity, and consistency are our keywords.
One Size No Longer Fits All
Users' individual needs, as well as those of their employers, are complex.
Yet expectations of a simple-to-follow experience where users can focus on the
task at hand without having to "learn the system" are very high. User experience
design gives our customers a competitive advantage.
Simplicity is Hard
When designing an application, Synertry UX delves much deeper into the underlying
process. We look at how users really interact with the information structure related
to the tasks they need to carry out, regardless of the actual interface.
Consistency in Context is King
When a user first interacts with an interface, they begin a relationship which grows
from novice to expert at varying rates. UX can help with system adoption by users
and whole communities. It's our job to make sure that any delivered solution works
consistently now and well into your enterprise's future.
We Follow International Design Standards
ISO 9241-11 on Software Usability defines the core of our work as "the extent to
which a product can be used by specified users to achieve specified goals with effectiveness,
efficiency and satisfaction in a specified context of use."
The Synertry Advantage:
- Objectivity – Synertry User Experience (UX) gets in the mind of the user and asks
the right questions
- Confidence – Users are directly involved in the design process, resulting in reliable
outcomes
- Simplicity – User priorities are focused upon seamless emersion and functionality to ensure drive to completion with
a system that works
Typical Deliverables:
- Creative strategy & branding brief
- User personas, concepts, sketches
- Contextual; interviews, usability testing (lab-based), surveys
- Expert review of best practices
- Look & feel, user mood boards, form factor, and wireframe templates
- Interface vocabularies, content matrices
- On-going UX Design validation and user acceptance testing
- Web application development and proof-of-concepts
Technologies:
- WPF, Silverlight, Expression
- AJAX, JavaScript, CSS, XHTML, Flash
- Winforms
- Content Management Systems
- SharePoint, MOSS
- Custom Applications
- Mobile Sites and Applications
- Video, Audio
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